More and more consumers are buying product online on the internet as they begin to feel more comfortable about the safety of the cash transactions and their identity particulars. This is true especially with inexpensive and commonly used everyday products – but what about more costly and individual items such as jewelry? Are customers inclined to buy jewellery from online jewellery stores?
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Purchasing jewellery online may be one of the most enjoyable and satisfying experiences you’ll ever have on the world wide web, and it’s safe and protected, and here is the reason.
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A lot of people are now accepting that buying products (or services) online is not quite as fraught with danger as it once was, or has been perceived to be. There’s been a great deal of money spent in creating and encouraging safe and secure online store trade processes and such businesses are continually operating and marketing hard to reassure consumers that they aren’t going to get ripped off.
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The majority of us have made our very first online purchase by purchasing something cheap and something if it wasn’t exactly what we anticipated it wouldn’t be the end of the world, we’d not self destruct for making a terrible decision. Things like a tablecloth, a calculator, a pair of shades, an electric can opener and so forth. Lo and behold the merchandise arrived in one piece and it’s pretty much what you expected – your credit card invoice is right and now you feel OK about having made your very first online purchase, it was a fantastic experience.
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You now feel confident and you venture into doing a little more frequent shopping online, possibly with shops / websites that you understand, know of and therefore trust. You gain experience as an online shopper, you try a couple of distinct sites, you do some pricing and delivery comparisons. You get to trust certain online transaction methods (PayPal as an example) and you recognize the necessity of and meaning of an SSL website (Secure Server Licenced) which gives consumers a kind of security assurance. You’re now much less anxious about shopping online – or are you?
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To date you have been buying cheap everyday use products, no true fiscal risk right?
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Larger bucks, more risk – however these are not generally the most critical aspects preventing individuals from purchasing big ticket items on the internet – it’s more often true that they would like to touch, feel and sniff such things before making a choice. The smart buyers will do this at a shop or two, create their selection of product, brand, design, design etc then shop online for the best deal in the understanding that they are satisfied with their selection, it is currently an issue of price and delivery. Approximately 10% of consumers currently do so however this amount is anticipated to increase in time as confidence in the online trade systems grows and customer approval grows exponentially with it.
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So now we return to Jewellery. Jewellery can be expensive and is undoubtedly a very personal item, two great reasons to shy away from purchasing this kind of item online. However the greater volume of jewellery purchased is costume jewellery, jewellery not using precious stones such as diamonds, rubies, sapphires, opals etc, so the cost is less and the choices are much greater.
This makes choice harder yet every time a woman sees a piece of jewellery that stands out and jumps up stating “this is really you” then frequently case the buying becomes an impulse purchase and out comes the credit card, voluntarily. So this exact same impulse purchase can and does occur online in precisely the same way it does in a jewellery store or department store. Should the credit card come out voluntarily? – are online jewelry shops as secure and safe as the shops / websites that you bought that electric can opener from, or that lovely tablecloth?
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Online Jewellery Stores are equally as secure and safe as any other online retail store as long as they meet the very same standards – the essential SSL certified mark and a safe and secure transaction system – that the two items you look for on other internet shopping websites. The distinction is that you are purchasing something personal, something you may wear, something which reflects your persona, so you will probably ponder more, not about the decision of is it safe to purchase this online but so the decision of choice – do I really like it, do I really desire it.
This type of choice is something only you can create – exactly like you might be faced with when looking at a nice jewellery piece in a catalog, no different indeed.
If you were purchasing an expensive diamond or other precious gem then there are several other extremely important methods to go through until you would dare risk large amounts of money within an internet transaction. There are all kinds of terrible press about valuable stones split offs through online trading and the various legitimate jewellers institutions around the world are working hard to clean up the business and restore confidence to consumers, however this bad press shouldn’t be a reflection on costume jewellery.
Most if not all of the significant jewellery businesses and jewellery chain stores have an online presence and their online jewelry shops are well respected and certainly safe and secure. The same can be said of the majority of smaller jewelry businesses and even those which offer handmade or hand crafted jewelry.
Buying jewellery online can be an superb experience for numerous reasons – the options are endless, far greater than you may find walking a shopping mall or jewellery alley in any city. The entire world is putting their jewelry on display online. You’ve got a significantly increased prospect of discovering that something unique just for you, that jewelry piece that jumps up off the display and has you saying “yessss, that’s precisely what I need”. With the millions of bits of jewelry available online what are the odds of one of your friends locating and buying the same thing? This is particularly true when considering the non group store jewelry stores, locating the online jewelry shops offering unique one off handmade pieces at reasonable prices – and that piece may come from any region of the globe, not from the local jewelry shop – you could be wearing a beautiful piece of jewelry handmade at the far away regions of the Russian Steppes or from a little village in Portugal – anywhere – and that adds even more charm and personal value to that piece of jewelry.
So yes it’s safe to purchase your jewellery online from pretty much any online jewellery store – just check the two must have website criteria mentioned before.
Buying jewelry online could be one of the most gratifying and enjoyable experiences you will ever have on the internet.